Age: Through my genre research I found out that Afro beats is broad in terms of age. However my target audience were between the ages of 16-24, or even up to 30 therefore in order for my magazine to appeal to that particular group, I used young models and also very vibrant bold colours for my magazine. I believe that using young models and eye catching colours for the product represents the age demographic as they are more likely to be attracted to the magazine or may find it appealing.
Gender: This genre used to be male dominated but now many female artists are beginning to blow up in the industry. Artists such as Tiwa savage, Lola Ray, Becca, all these female artists are beginning to dominate the industry which is why I chose to use mainly female artists for my magazine. I also chose females because I could do more with the mise-en-scene, for example their hair, makeup and their costume.
Ethnicity&Region: Afro beats is usually associated with people from a black African background.
The genre was developed in the 1970s out of a combination of West African music styles. It began in Ghana in the early 70's. Nigeria's most referred, mainstream, internationally toured and Grammy recognised Country music, Fuji music, which was influenced by the western ensembles borrowed from its leading native category (the Juju music) and highlife together with American funk and jazz, with a focus on chanted vocals and percussion. The genre features chants, call-and-response vocals, and complex, interacting rhythms. The term was coined by Nigerian multi-instrumentalist and bandleader Fela Kuti who came to Ghana to study music at the University of Ghana, Legon. It popularised the style both within and outside Nigeria. It was partially borne out of an attempt to distinguish Fela Kuti's music from the "soul music" of American artists such as James Brown. When planning my magazine and what kind of pictures I'd
be taking, I had in mind the kind of models that I would be using for the magazine. For my first magazine draft I used black female and male models from African backgrounds and I did the same for my new magazine as my concept had not changed. Thinking about the demographic group linked to my magazine helped me create so many ideas for example the mise-en-scene, as afro beats originated from Ghana and Nigeria I decided to use Ghanaian and Nigerian models to really emphasise the essence of this magazine and the culture behind it.
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